PPC for US businesses that prioritizes lead quality
Campaigns built around search intent, negatives, conversion tracking, and landing pages that match the ad—not clicks for their own sake.
Problem
When ads spend without clarity
Broad keywords, weak landing pages, and missing conversions hide what actually works—and burn budget.
- Clicks without qualified leads
- Landing pages that do not match the ad promise
- No reliable conversion tracking
- Optimization by CTR instead of cost per qualified lead
Scope
What’s included and who it’s for
What’s included
- Keyword research and negative keyword strategy
- Campaign structure for Search (and other formats when needed)
- Ad copy aligned to the offer and landing page
- Conversion tracking setup guidance (GA4 / Google Ads)
- Ongoing optimization toward lead quality and CPA signals
- Landing page recommendations when conversion is the bottleneck
- Not included by default: media budget itself or a full new website
Ideal for
- US businesses that need faster lead flow than SEO alone
- Accounts already spending but unsure about lead quality
- Teams with a landing page ready—or willing to improve one
What you get
- Configured and managed Google Ads account structure
- Conversion tracking defined
- Reporting on leads and efficiency—not only clicks
- Clear next steps for page or offer improvements
Process
How we work
Diagnose & plan
Goals, budget, offers, and current account or landing page gaps.
Launch & track
Build campaigns, ads, and conversion events that actually fire.
Optimize
Cut waste, improve queries and creatives, and tighten lead quality.
FAQ
Questions about PPC
+Do you manage Google Ads for the US?
Yes. We structure and optimize campaigns for US targeting with English creatives and landing-page fit.
+Is SEO included in PPC?
No. SEO and PPC are separate services that often work well together—paid for near-term demand, organic for durable visibility.
+Do I need a separate landing page?
Usually yes for focused campaigns. A page that matches the ad improves conversion and lead quality. We can build or refine that under our websites service.
Request a campaign review
Tell us about your business, market, and goal—we’ll recommend SEO, PPC, a landing page, or a sequenced plan.